From waste to the new product – Business model development Workshop

The HORIZON2020 funded ROSEWOOD project (European network of Regions On SustainablE WOOD mobilisation), overall goal is to contribute to an increased supply of primary and secondary wood raw materials to the forest-based bio economy in Europe, whilst safeguarding forest biodiversity and their ecological and social functions.

Based on regional wood sector SWOT-analyses, ROSEWOOD developed inter-regional Roadmaps featuring Best Practices and Innovations to build up capacities for novel opportunities in wood valorisation. Based on developed documents, East Europe Hub partners organised a workshop in Ljubljana, Slovenia (14.03.2019) where experts had an opportunity to identify new business ideas. The second Business Idea Creation workshop was held in Brașov, Romania (11.04.2019). The workshop agenda was concentrated at the development of business model for further elaboration and scrutinization of identified idea, along with formation of a core working group as a project partnership for idea application and implementation.

The participants at the workshop voted with the highest number of votes given to idea From waste to the new product. Selected business case presents a pilot project – organisation of the waste collection (old/used wood, construction/demolition wood waste, urban wood waste) as a resource for new products, added value products. Project would consider organisation of interested wood processing industry/companies for producing products by applying new methods (reused wood). Project objective is to contribute to decrease of waste wood, increase of production of products out of waste wood, increase of added value products, development of certification system for products produced from reused wood, promotion of recycling and environment protection, awareness raising on ecologic side of the project. Key partners would be universities for technology development, local governments and potential wood waste sources, certification departments and companies interested in new production methodology. The project highlights the importance of smart use of wood residues and waste.